Campaign strategy · Illustrative project
From “coming soon” to can’t miss.
Sample campaign: audience research, launch messaging, and a channel plan designed to make a new offer clear.
The story behind itIdeas that got out
What I do, what I use and what I’ve made with it.
Technical skills & tools
Technical skills
- Campaign management
- Content strategy
- Audience research
- Copywriting & storytelling
- Performance analysis
Software and Platforms
Google Analytics 4
Meta Ads Manager
Canva
Figma
Notion
HTML
CSS
JavaScript
Featured projects
Brand & content · Illustrative project
A story worth sticking around for.
Sample content project: positioning, brand voice, and an editorial plan designed to make the offer easier to understand.
The story behind it